April 28, 2025

Shedeur Sanders' draft plummet drives massive TV ratings

Source:
Reuters
Shedeur Sanders' draft plummet drives massive TV ratingsA logo for the NFL.A blue circle with the letters ncaa in white.A logo for the National Basketball Association.A baseball player in a blue and white uniform.A blue circle with the letters ncaa in white.

Shedeur Sanders' dramatic drop contributed to a massive television ratings boost for the 2025 NFL Draft.

The Colorado quarterback, a projected top-five pick, eventually plummeted all the way to the fifth round.

Friday night's coverage of the second and third rounds averaged 7.4 million viewers, up 40 percent from 2024 according to Nielsen's fast national numbers.

That ranks second all-time for Day 2 draft coverage behind the 8.2 million viewers in 2020. The 2020 draft was an outlier, however, as it occurred amid the COVID-19 pandemic and was one of the few live sports telecasts in weeks.

Figures for the individual networks (ABC, ESPN2 and NFL Network) were not immediately available.

The 40-percent boost for Day 2 came after Thursday's first-round coverage saw an 11-percent jump over 2024.

The Cleveland Browns ended Sanders' long wait on Saturday, trading up to take the Big 12 Offensive Player of the Year with the 144th overall pick.

The three-day draft drew 600,000 fans to Green Bay, second only to the 775,000 in downtown Detroit in 2024.

--Field Level Media

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