NFL extends, expands exclusive data deal with Genius Sports
Genius Sports will continue to provide NFL data to sports betting entities through the end of the 2030 season after a multi-year deal was reached Wednesday between the two entities.
Since 2021, Genius Sports has been distributing NFL play-by-play statistics that pour through the league's Next Gen Stats real-time data platform. Next Gen Stats goes beyond typical rushing, passing and receiving totals by creating advanced statistics off raw player data.
Genius Sports distributes the data to sports betting operators and media brands.
Terms of the new deal were not disclosed but Genius Sports and the NFL had been working under a six-year, $120 million deal that was set to end in 2026. The new deal adds four more years to the partnership.
Genius Sports had previously extended its deal with the NCAA to provide data to the same entities from collegiate postseason events like the men's and women's basketball tournaments. That deal is set to run through 2032.
--Field Level Media
More latest news
Caitlin Clark, Fever players support investigation into fan behavior
Caitlin Clark and her Indiana Fever teammates on Monday addressed the WNBA's investigation into allegations of hateful comments or noises made toward players during the season opener in Indianapolis
Caitlin Clark, Angel Reese rivalry game draws big ratings
Saturday's game between the Caitlin Clark-led Indiana Fever and the Chicago Sky drew an average of 2.7 million viewers on ABC, making it the most watched WNBA regular-season contest in 25 years, per
Angel Reese grateful for support from WNBA, Sky
Chicago Sky forward Angel Reese thanked the WNBA and her team for their support as an investigation into verbal abuse directed at the 23-year-old during Saturday's loss to the Indiana Fever. Reese was